SARAH NICK, ADID

Design  project  is  a  retail  outlet  in  a  new  commercial  retail  space  located  in  a  trendy  area  in Kelowna, BC. The  clientele  are  young  urban  professionals  mostly  in  the  20  -  50  years  of  age.    The  owners  have asked you to establish their “trendy image” as their first flagship location. 

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The  owners  have  developed  a  marketing  strategy  to  pursue  growth  within  the  Okanagan  and extend  into  the  trendy  market  areas  of  Vancouver,  Calgary  and  Victoria  within  the  corporation’s first year. 

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The conceptual idea must support a variety of demographics and potential continental locations, with a very  clear  statement  of  the  “boutique”  name,  visual  branding  and  corporate  signature  utilizing  a corporate logo, graphics and distinctive presentation and merchandizing style.